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Skellefteå takes off for London


Ryanair began operating flights between Skellefteå and London in spring 2014. Skellefteå was the only destination in Scandinavia to been given one of the new routes from London-Stansted.

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Kittelfjäll is a real lift – and the children are along too


In 1997 physical education teacher Per Strömberg took his ninth-graders on an educational trip to Kittelfjäll. Two years and four months later he started Active Ski Travel, that today has taken over 20,000 skiing enthusiasts to Kittelfjäll.

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200 different kinds of snow

vasaloppets spår

The first snow has fallen over Västerbotten. Winter is coming and cars must have winter tyres. But did you know that the Sami have 200 different expressions for snow and its quality?

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Discover the fine roads of Västerbotten

Oh du härliga land

Västerbotten is a large county with safe roads that take you safely and securely through areas with sizeable gold deposits, a fantastic cultural history, soaring mountains and fast-flowing rivers. Discover the pearls along the fine roads of Västerbotten.

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On the hunt for elk


This is the entrance to what is commonly called Europe's last wilderness. From a slow start with coffee and cinnamon buns and a visit to a wilderness exhibition to a freezing-cold swim in the middle of nowhere.

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When gods meet in the heavens


It was Galileo Galilei who gave the Northern Lights their Latin name Aurora Borealis. An apt description of the phenomenon that attracts and fascinates us.

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Packages from our entrepreneurs

The Åhdén twins’ hobby turned into the world’s biggest


Guitars, more guitars and even more guitars. The Åhdén twins from Vännäsby created the world's finest collection of vintage guitars that has now turned into Guitars - The Museum in Umeå. 

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Every picture tells a story


Imagine that someone who has travelled all over the world chooses to settle down in Boliden, just outside Skellefteå, in Swedish Lapland. Why, someone might wonder? Well, it's because Boliden is the best place on earth. That is if you ask Neil and Julia Crighton.

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The Call of the Sorsele Wild


The trip begins in Ammarnäs. Up onto the Ammarfjället mountain and straight out into silence. You hear only the swishing of the sled and the dogs panting. Come along on a dog team adventure in true Jack London spirit.

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When the story is a place


A Västerbottensost (Västerbotten cheese) can only be made at Burträsk dairy. This is written in capital letters on a window inside the Visitor Centre. This may sound a bit strange, but if you listen to one of the many storytellers in this place, you quickly come to understand that Burträsk district is sitting on a number of remarkable stories.

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Experience Kungsleden in summer


This trail is 450 kilometres long and passes through the Swedish mountains. It's one of the best hiking trails in the world. 

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