About Visit Västerbotten

Region Västerbotten Tourism is the county's regional tourist organisation and a part of the Regional Association in Västerbotten County. Our mandate is to promote sustainable growth in the tourist industry in Västerbotten County.

Västerbotten County – Västerbotten in Lapland – comprises an eighth of Sweden's total land area. Once you arrive, you'll soon realise that it's more magnificent than it sounds.

In Västerbotten in Lapland you can experience the freedom of the mountains, the mystery of the forest, the power of the rivers and the invigorating sea breeze of the coast. Here the beauty of nature is so mesmerising that it will help you breathe a little easier and enjoy life a little more. The joy of the landscape is even reflected in the county's award-winning cuisine, multifaceted cultural life, eventful history and action-packed outdoor activities.

Regardless of whether you're planning to enjoy a family holiday crammed with things to do, an exciting adventure in the breathtaking countryside, exploring the pulsating city life or returning home rejuvenated, inspired or with new bargains in your suitcase, the answer is simple – visit Västerbotten in Lapland! 

Come as you are – you're always welcome!